Build a deep understanding of the situation, and what you’re trying to achieve
1 Clarity on the problem and desired outcomes
What is the issue? And what is the the change you want to see as a result of what you do?
2 Knowns and unknowns
What is the question you are answering? What do you know and what do you need to find out?
3 Understanding the problem
What are the policy and political context and constraints? Why is the situation occurring and what is the background?
Find clever ways to achieve outcomes
4 Analytical techniques & system design
If we analyse available data and think about ways to re-design the system, what potential levers and courses of action emerge?
5 Think creatively
If we think about the problem and solution from different angles, what ideas and insights emerge?
7 People and Behavioural insights
What factors influence what people think and do in this context? What unconscious biases might be influencing people (including ourselves) and are sufficient conditions for behavioural change in place?
Rigorously think ideas through
7 Goal design
Have the targets, goals and KPIs been designed so that they are useful rather than distorting the system?
8 Assumptions and Necessary Conditions
What assumptions have you implicitly and explicitly made, and have you tested them? Are the conditions required for your ideas to be successful in your context, in place?
9 Consequences, Trade-offs and Assessing Options
What are the consequences and trade-offs likely to be? How do the options compare?
10 Detailed design, Integration and Implementation
What needs to be considered to transition the strategy from ideas to the real world? How will this work in practice? What needs to be done to put it into practice?
Understand and explain to others how and why you think the strategy will work
11 Policy Logic
How will the things you plan to do lead to the changes you want?
12 Policy rationale (Evidence-based policy Part I)
What are the reasons for thinking the strategy will work? What are the counter-arguments? Is the reasoning sound?
13 Information & data (Evidence-based policy Part II)
What information supports (and contests) the reasons for thinking the policy will work? Is it sound?
14 Interdisciplinary perspectives
What do (all) stakeholders think (about everything)?
15 Contested ideas & collaboration
Which ideas are contested and why? Are the conditions for collaboration in place?
16 Compelling communication
How can we explain our ideas so they are understood by, and resonate with others?
Cope with uncertainty by adapting to things that change and to what we learn along the way
17 Learning & adaptive design
How will the strategy design process be flexible so that the strategy can adapt to things that change and to what we learn along the way?
18 Agility: Risk, Innovation and the Future
How will the strategy and the organisation be agile so they are resilient to threats and ready for opportunities?
19 Evaluation, Experimentation, Measurement & Knowledge-sharing
What works and what doesn’t?
20 Deepen understanding & insight at every opportunity
Really?, Why?, and, What’s the ‘so what’?