Build a deep understanding of the situation, so you can be informed about what to do, instead of having to guess
1 Clarity on the problem and desired outcomes
What is the issue? And what is the outcome you want?
2 Context, Constraints and Requirements
What are the political and policy context and constraints? What do you want the new system to do?
3 Knowns, unknowns and a planned approach
What do you know and what do you need to find out?
4 Understanding the problem
What is the scale and nature of the issue? How has it been changing? Why is it occurring?
5 Never miss an opportunity to learn and gain insight
Really?, Why?, What’s the ‘so what’?
Re-design the system & rigorously think ideas through, to achieve the outcomes you want effectively and efficiently, and to anticipate the unintended consequences
6 Think analytically
What structural changes to the system design could change the outcomes?
7 Think creatively
If we think about the problem and solution from different angles, what new and useful ideas and insights emerge?
8 Goal Design
Have the goals, targets, KPIs and incentive structures been designed so they don’t distort the system?
9 Assumptions and Necessary Conditions
What assumptions have you implicitly and explicitly made, and are they being tested along the way? What conditions need to be in place for the strategy to work?
10 People and Behavioural insights
What factors influence what people think and do in this context? What unconscious biases might be influencing ourselves and others?
11 Consequences and Trade-offs
How could this idea play out? What are the costs, benefits, flow-on effects and possible unintended consequences? What are the trade-offs?
12 Integration and Implementation
How will this work in practice? What needs to be done to put it into practice?
13 Evaluation, Experimentation & Knowledge-sharing
How will you determine what works and what doesn’t?
Take an evidence-based approach, so you have a strong case for, and confidence that your ideas will work
14 Strategy Logic
How will the things you plan to do lead to the changes you want?
15 Policy rationale
What are the reasons for thinking the strategy will work? What are the counter-arguments? Is the reasoning sound?
16 Data & Information
What information supports (and contests) the reasons for thinking the ideas will work? Is it sound?
Learn and adapt, so the strategy maintains its relevance in a dynamic, uncertain world
17 Learning & adaptive design
What’s the best idea you currently have? How will it adapt to things that change and to what we learn along the way?
18 Agility, Resilience and Innovation
What might happen in the future that could impact this work? How will your ideas be resilient to threats and ready for opportunities?
Engage Others, to inform, test and build support for your ideas
19 Interdisciplinary perspectives
What are the interdisciplinary views and why do people hold those views? How can we have purposeful conversations in contested and collaborative contexts?
20 Compelling communication
Are we explaining our ideas so they are understood by, and resonate with others?